Xiaomi, Gionee and Samsung immediately come to mind with their extensive (and sometimes confusing) ranges of stepped models. This three-step rumour of the upcoming iPhone isn’t confusing in any way yet. We will have to wait for Apple to add an iPhone 7 Mini, iPhone 7 Max, iPhone 7, iPhone 7s, iPhone 7 Active, and iPhone 7 MediaTek (!!!) to the mix, before we can officially welcome them to the confusing category. That would be something. Again, it has to be said: this multistep product model seems to work well for manufacturers and if the rumour is true, Apple is latching on as well. In which case, we would be able to say that Apple has joined the bad gang, finally.
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